“Facebook® has disabled WHOPPER® Sacrifice after your love for the WHOPPER® Sandwich proved to be stronger than 233,906 friendships.”
Dump a friend for a whopper, that’s an interesting fact that became real just a few days ago. The fast food gigant “Burger King” in association with “Facebook” created a marketing strategy named “Whopper Sacrifice” that basically consist in de-friending 10 people from your “Friend List” in order to get a free Whopper. The thing is, that the next morning more than 200,000 friends were actually de-friended and received a message that informed them that they’ve been sacrificed. The tag line for the Whopper Sacrifice application was, "You like your friends, but you love the Whopper."
Seems that a juicy sandwich can create some disloyalty among friends!
Continue reading "BK's Antisocial 'Whopper Sacrifice' Lands in the Dumpster”
