Tuesday, January 20, 2009

You’ve been “de-friended”!

“Facebook® has disabled WHOPPER® Sacrifice after your love for the WHOPPER® Sandwich proved to be stronger than 233,906 friendships.”

Dump a friend for a whopper, that’s an interesting fact that became real just a few days ago. The fast food gigant “Burger King” in association with  “Facebook” created a marketing strategy named “Whopper Sacrifice” that basically consist in de-friending 10 people from your “Friend List” in order to get a free Whopper.  The thing is, that the next morning more than 200,000 friends were actually de-friended and received a message that informed them that they’ve been sacrificed. The tag line for the Whopper Sacrifice application was, "You like your friends, but you love the Whopper."

Seems that a juicy sandwich can create some disloyalty among friends!

Continue reading "BK's Antisocial 'Whopper Sacrifice' Lands in the Dumpster”

Source: http://www.ecommercetimes.com/story/65858.html

1 comment:

  1. Lol didn't know about this thing. A sandwich can change the world (of facebook at least)!

    ReplyDelete