For many people, soccer is one of the most exiting sports in the entire world, events like Eurocup and World Cup demosntrate this. Viral marketing is a marketing technique that use pre-existing social newtorks in order to increase awareness and with these, raise sales, or whatever the company is trying to do. But, What this has to do with soccer? How do they relate? And the most important question, How can you mix Viral Marketing and Soccer? Well, is not simple, but not impossible. Sporting Portugal, a Portuguese soccer team, launched a viral campaign in 2007, the main objetive was to increase awareness among the fans and potential fans of the team. The task was easy, create a campaign in order to attract more people and encourage game attendance and drive season ticket sales. Want to know more? Go ahead and give a look to the video, you might come up with something like this and be the next Paulo Bento.
If you want to read more about "Sporting Portugal"
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