Let's be honest, when we are in a hurry and we are hungry, most of the times we have two options, either wait or buy later and eat some fast food, that most of the times it'sa McDonald's meal, which is not the healthiest option. McDonald's is in every country, sometime in the most convenient places, this kind of food is one the best options specially when you are traveling. Situation: Lets say you are hungry and this is the only place that you know what the hell are you going to eat, especially in countries like China. Talking about China, McDonalds (MD) is worried because people are returning or current clients to traditional Chinese-style fast-food options like rice and noodles and decreasing its consumption of Hamburgers and fries. Since this and the introduction of the Super Value Meals (More food for less money), McDonald's is launching a campaign in association with Taobao (the Chinese version ebay.com).
Dynamics is simple, auction high-priced electronic products. But the thing, this is not like a normal bid, the objetive is that the auctioners have to take down the price of the article and the one who makes the last bidder reaching the price of a Super Value Meal ($16.5 RMB) gets the article. In other words this is a reverse-format auction. Some of the articles are Cell phones, Digital Cameras, Laptops, among others. With this technique Taobao is demonstrating that e-business is showing its strengths: high efficiency and low cost. Give it a try, the only requirement is to know Mandarin.
To go to McDonald’s Taobao auction site: http://mcd.taobao.com
Continue reading: McDonald's Opens Virtual Store to Promote Value Meals in China
Source: http://adage.com/globalnews/article?article_id=135274
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