TrialPay: Works for People With More Time Than Money

Recession is chasing us and the last thing we want to do is spend money.  People love free stuff, especially when they don’t have a lot of cash.  Nowadays this is a reality, websites give away free stuff without people pay a penny for this. TrialPay, offer these kind of services. This is how it works, lets say that you want to go to the movies, you enter to the website and it gives you the option to get the tickets for free, or in other words, paid for them in an indirect way; the only condition is to either answer a questionnaire or try or accept a trial offer of another company. Good deal, don’t you think?  In exchange for answering a survey you can get a free movie ticket or a large pizza from Papa John’s. This won’t change your buying habits, but can help you save some money and acquire products you try not to buy because of the economical situation in which we find ourselves today. Marketer, give it a try, invest in gifts or “free trials” for potential customers using other company’s online networks, maybe they would discover your company and you would be able position yourself in their minds as the company that gives free stuff.

Continue Reading  “TrialPay: Works for People With More Time Than Money”

Source: http://www.ecommercetimes.com/story/66341.html

Axe flirts with Twitter for St Patrick’s Day.

St. Patrick’s day is coming and Unilever launched a campaign for Axe, one of its male grooming products. Remember my last post was about Twitter, I mentioned a bit about how it works. Well, Unilever, using and mixing Twitter and St. Patrick’s Day theme, developed a new campaign called “TweetMeImIrish.com”, in which people go to the website and create its own variation of the phrase “Kiss me I’m Irish”, upload it and send it as a Tweet to a friend. Pretty good idea, don’t you think? "Squeeze Me I'm The Charmin", "Untie Me I'm Scared", are some of the phrases that some people have posted.  Because of their type of customer is “young, and well-connected”, this tool is a really nice communication channel for reaching the kind of target Axe is trying to focus to. Give it a try, do something like this, maybe you can tell them something like, “buy me I’m cool”.

To go to Axe’s “Tweet me I’m Irish”

http://tweetmeimirish.com/

Continue Reading “Axe flirts with Twitter for St. Patrick's Day”

Source: http://www.marketingmag.ca/english/news/marketer/article.jsp?content=20090313_144326_5788

Biggest bands getting bigger as they Twitter

Yesterday, Friday 13, I was on my way to the Canucks game, when a newspaperman, outside Burrard Station, gave me a Metro Newspaper. Since I was waiting the SkyTrain to arrive, I opened it and went to the last section of the paper. I saw something very interesting: “Biggest bands getting bigger as they Twitter”. Twitter is one of the most important communication phenomenon of 2009, it allows people to communicate something in real time. Some of the advantages are that it’s free and the message is sent only to the specific target you are trying to reach, in this case, the people that that are subscribed to your blog or website. This is a very useful tool for bloggers since with this tool, bloggers can keep people up on what is going on on this communication channels. Big bands like Coldplay, Muse, and Pearl Jam are using this tool, that allow their fans to be closer to the band they follow, and at the same time the band can know what the followers think and feel about them. Marketer, give a try, do some research, because maybe this is the tool you need to disseminate the ideas your are trying to sell. 

Continue reading “Biggest bands getting bigger as they Twitter”

Source: http://www.metronews.ca/Vancouver/comment/article/195888

For Brand Ads Online, Bigger Is Better

We see ads everywhere, especially online. Nowadays, companies are trying to reach new possible clients by attracting them with more specific ads, in this case, the use of online ads. But the question is, how can advertisers and businesses attract more customers using this tool? People say that bigger is better, but is that true? Members of the Online Publisher Association have decided that bigger is better. Marketer, we know that these days it’s all about online advertisement; this means that if you don’t use this tool, you are a little lost. Publishers have decided that they were trying to use a new kind of online ads, this means, create a new class of ad that satisfies either the company’s or clients’ objectives. The use of a bigger ad can create more awareness, this, can be directed to the specific segment you want to reach, don’t forget to do it in a “cleaner” way, this means not create only a cluster of nonsense ads that the client is not going to understand. Using any of the three ad formats proposed in the article, you could reach whoever you want without wasting money.

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Source:http://adage.com/digital/article?article_id=135131

Google Adwords Challenge: Cupcakes Vancouver, We did it!

Last week (on March 5 to be more specific) we, (me and my team of my eMarketing class) finished the Google Adwords Competition, it was a great opportunity to understand how this actually works. People might think that this doesn’t work (this happened to me at the beginning) but after you experienced and learn how it works and how using the correct and specific keywords can reach the customers, and the same time promote the products of the company you are working with, it is an awesome experience, with this, possible customers might know what other products the company sells besides the ones they are familiar with. This competition it is useful to avoid the so-called “Marketing Myopia”.  This competition is only for teaching purposes, but if you are interested in how it works and how you can expand you horizons and reach possible customers using an online tool, go ahead, give a look to the links of the bottom and maybe with the optimal combination of keywords and a relative low budget you can raise your income as well as your potential customers! Give it a try!

To know more about the competition:

http://www.google.com/onlinechallenge/

To learn more about adwords:

https://www.google.com/accounts/ServiceLogin?service=adwords&hl=en-US&ltmpl=adwords&passive=false&ifr=false&alwf=true&continue=https%3A%2F%2Fadwords.google.com%2Fselect%2Fgaiaauth%3Fapt%3DNone%26ugl%3Dtrue

 

7 Useful Email Strategies for Consumer Marketers

Recession is a word that we listen everyday. Nowadays. companies have to do something almost impossible, try to do more with less, this means: with less money create more advertising in order to create more awareness. Email can be a magic tool, that if we use it in a wise way can help our company and can either attract more clients or remind our clients that we actually exist or are still there. Remember marketers, sometimes Email is one of the best ways to reach your consumers, and it is easier and cheaper than sending regular mail. Using these 7 useful Email strategies you can create a difference in what kind of material you send to your clients. This is your opportunity to create awareness, offer them what they want to hear, tell them the story in a simple way and then, bam!, get then coax them that your product or service is there waiting for them offering what they are looking for. 

Continue reading: 7 Useful Email Strategies for Consumer Marketers.

(Reader, remember that the Marketing Sherpa articles are only available for 7 days, if you want to read the article and the website doesn’t let you, send me and email and I will send you a copy of the article)

Source: http://www.marketingsherpa.com/article.php?ident=31068

Clicks and Mortar Magic

Books and Cosmetics, or in other words, “Amazon.com” and “@cosme”, what do they have to with each other? Very simple, “@cosme” is the “Amazon.com” version, but instead of selling books they sell cosmetics. With more than 6 million users, @cosme has an incredible WoM among its numerous clients. The interesting part of this is that this priceless tool creates a unique promotion in a community driven branding. Awesome don’t you think? Marketer, WoM is a terrific weapon, which, if you know how to use it, you can create a splendid website of marketing campaign influenced in whatever your clients want to find. Go ahead and give it a try!

From martinlindrom.com 

"Clicks and Mortar Magic"

To watch the video “Clicks and Mortar Magic” http://www.martinlindstrom.com/site_files/main_content/blog_player.php/id__115